PINK MONDAY

putting our money where our heart is

Isn’t Everyone Already “Aware” of Cancer?

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cancer_more-than-ribbonA good friend of mine posted, “Everyone is aware of cancer!” She was reacting, as were countless people, to trends that have been proliferating through social media under the guise of cancer awareness. In the case of the No Make-Up Selfie, even the guise was lost as the campaign morphed from cancer awareness to a celebration of natural beauty. Are people getting so caught up in acts of “awareness” that they are ignoring the reasons behind it all?

Have you ever wondered what percentage of men who grow facial hair for Movember have actually contributed to any funds raised for the cause or to an increase of men going in for prostate exams? Or should we move our scrutinizing eyes over to that other now famous campaign involving such clever placement of men’s socks? And as entertaining as that is, there are so many more campaigns and fundraisers vying for our attention through their swag and humour. The “sexy” cancers are perhaps the biggest examples of this – anything involving a taboo area is bound to be treated with irreverence. Have you heard these clever taglines, “Save a life, grope your wife,” “Save Second Base” or “Save the Ta Ta’s?”

With so many attention-getting gimmicks, clever word plays and excuses to see men and women in and out of their underwear, I can see how these campaigns would not only get a giggle but raise a lot of money too. So what happens in September during Children’s Cancer Awareness Month? I bet the laughing stops there.

In fairness to the North Americans who confused the trend, the No Make-up Selfie originated in Europe benefiting Cancer Research UK. There are many different months in the Cancer Calendar and they vary around the globe. As campaigns go viral and international, it makes sense that something might be lost in translation.

I too thought the No Make-up Selfie was just a new trend of women who were being dared to show their natural face, just for the sake of it. When I saw an article that urged women to “put their faces back on,” I had to find out why the author was discouraging women from showing their natural selves. When I learned the reason, I thought it was fantastic that someone went out of their way to remind us that the point had not only been lost but that an important cause was being forgotten along the way.

After reviewing a series of eye-opening reactions, enlightening images and informative websites, I did eventually learn that the No Make-Up Selfie was actually an incredibly successful campaign, having raised £8m in six days.

Obviously, it’s great that people participate in discussions, awareness campaigns, events and fundraisers – even if they are silly and saucy – just don’t forget to give if you can.

It’s not hard to find a cancer organization to support but in case you’re looking – I’d like to recommend two of them. I’m currently working as the Special Events Manager at InspireHealth – Integrative Cancer Care. In describing what we do, staff have talked about the difference between treating the cancer itself and treating the person’s whole health so that they are strong enough to support the process of fighting the cancer and healing from it. In addition to supporting whatever treatment the patient is going through, we have doctors, nurses, nutritionists, exercise therapists and counsellors who are able to offer a full compliment of care.

A story that helped me to understand how our centres (there are three) help people, was about a young couple that came in together for support. They were married and just had their first child. The young wife had received a terminal cancer diagnosis. She was facing the fear of her own death. He had to come to terms with raising their child without his beloved wife. Together they feared for their daughter who would grow up without her mother. Their experience, and understanding the many ways InspireHealth is meeting their needs, beyond the immediate medical concern of treatment, was what really brought it home for me.

Donations are very welcome and we have a lot of opportunities for you to have fun and help raise money at our events in the months to come – starting with Inspire Health in April on April 5th.  A percentage of sales from our “Inspired Shopping List” at seven Choices Market locations will go to InspireHealth.  I’ll continue to share news of our events as they happen.

Earlier this year I worked for the Canadian Cancer Society to help recruit volunteers for the April Daffodil Campaign. Volunteer canvassers will be hitting the pavement all over Canada collecting donations. You can give at your door or online. I’ve started my own virtual canvassing and you can even make a donation on my very own page.

Happy Pink Monday!
Theresa

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