putting our money where our heart is

Giving Tuesday

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This Pink Monday post is in honour of Giving Tuesday which is on December 3, 2013.

ImageWhat is Giving Tuesday?  According to their website, “It is a new Canadian movement for giving and volunteering, taking place each year after Cyber Monday. The “Opening day of the giving season,” it is a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about others.”

Let’s get back to that – first I have to Google “Cyber Monday”! Did you know it was Cyber Monday today?

Ok, thanks for waiting.  According to Wikipedia, “The term “Cyber Monday” was created by marketing companies to persuade people to shop online.” Ah, I thought so.

Now, back to Giving Tuesday (I’m learning a lot doing this blog!).  Giving Tuesday was launched last year in the US.  I’m blatantly copying and pasting here because there was an excellent question in the FAQ section, “Did Giving Tuesday make a difference last year?”  And the somewhat astounding answer to that question:  “Over 2,500 partners came together for the inaugural GivingTuesday in the US in 2012. The movement got national awareness, recognition and endorsements from The White House, Bill Gates and the Clinton Foundation. Online giving increased 50% year-on-year, based on data from Blackbaud, Network for Good, and DonorPerfect. The movement was heralded as the “Social Innovation of the Year” by and “One of Five Philanthropy High Points in 2012” by the Chronicle of Philanthropy.”

One word – WOW.

What about in Canada?  Ya, you bet.  “GivingTuesday was started in Canada by a group of organizations including GIV3,, and now includes 15 founding partners.”

What can you do?  Well, GIVE of course, but not everyone is in a position to do that.  You can also volunteer or how about considering becoming a Social Media Ambassador.  Or just help spread the word!

Happy Pink Monday and don’t forget tomorrow is Giving Tuesday.  🙂

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